[Download] "Let's Get Personal (Customer-Centric Approach)" by ABA Bank Marketing # Book PDF Kindle ePub Free
eBook details
- Title: Let's Get Personal (Customer-Centric Approach)
- Author : ABA Bank Marketing
- Release Date : January 01, 2011
- Genre: Marketing & Sales,Books,Business & Personal Finance,Industries & Professions,
- Pages : * pages
- Size : 55 KB
Description
ONE SENSIBLE MARKETING APPROACH economic and regulatory landscap is called "customer intimacy." Customer intimacy is achieved by fostering close, trusting relationships with customers throughout the relationship life-cycle. It requires developing a deeper understanding of each customer's needs and using this knowledge to offer solutions based on individual preferences and life circumstances. At a recent banking conference, bankers were asked by show of hands if they had a comprehensive on-boarding outreach program Only about 20 percent responded that they had such a program. Of that 20 percent/only a. quarter (5 percent of the total) used multichannel options to reach customers. So why aren't more banks taking advantage of opportunities like this to engage and build relationships with account holders? Perhaps these numbers are low because many community and regional banks are reluctant to try such initiatives--assuming that any new marketing approach involving customer intimacy entails a costly bells-and-whistles program that will require a bevy of resources and an entire project team to execute.